Local SEO Resources - BrightLocal

31 Local SEO Statistics You Need for 2025

Sammy Paget — Tue, 14 Jan 2025 08:00:05 +0000

The internet is a trove of quotes and statistics, leaving breadcrumb trails over time that can make it almost impossible to find the original source. For example, did you know that the famous statistic where 70% of businesses fail can’t actually be attributed to an original source?

So, next time you’re looking for a juicy statistic to throw into a pitch deck and support your point, ask yourself if it really represents the story as things are today.

At BrightLocal, we’re big on integrity. That’s why we’ve curated this list of up-to-date, verified local SEO statistics for 2025. Using much of our own local SEO research, as well as statistics sourced from other trustworthy publishers, you’ll find the most relevant local marketing stats below.

General Local Search Statistics

What percentage of online searches have local intent?

According to a Google official presenting at Secrets of Local Search in 2018, 46% of search queries have local intent (Search Engine Roundtable, 2018).

It’s difficult to find a more up-to-date statistic specifically on the intent of search engine queries, so we’ve supported this data with more recent search behavior statistics in the Consumer Search Behavior section.

Local search queries show the following types of results in Google’s first ten organic results:
- Business websites (47%)
- Directories (31%)
- Business mentions (16%)
- Forums and discussions (7%)

(Business Listings Visibility Study, 2024)

Consumer Search Behavior

80% of US consumers search online for local businesses on a weekly basis, and 32% search for them daily (SOCi Consumer Behavior Index, 2024).
61% of consumers use business information sites (like Google, Yelp, Tripadvisor, Better Business Bureau) to find information about a local business that is new to them or that they have not used before (Local Business Discovery and Trust Report 2023).
42% of searchers click on Google map pack results for local queries (Backlinko, 2024).
72% of consumers use Google to search for local business information, but this drops to 61% for 18-24 year olds (SOCi Consumer Behavior Index, 2024).
67% of 18-24 year olds use Instagram for local business information, followed by 62% using TikTok (SOCi Consumer Behavior Index, 2024).
62% of consumers would avoid using a business if they found incorrect information online (Local Business Discovery and Trust Report, 2023).
47% of consumers would look for an alternative business nearby if the one they intended on visiting was closed (SOCi Consumer Behavior Index, 2024).
2 in 3 US consumers have already made a decision about what they’re going to buy before they visit a physical store (Think with Google, 2023).
29% of consumers encountered businesses not stocking the products in-store that they said they did online at least once a month in 2023 (Local Business Discovery and Trust Report, 2023).
40% of consumers visit Google when researching or planning a purchase they plan to make in a physical store (Think with Google, 2021).
65% of US consumers approach holiday shopping with a mix of online and in-store spending (Think with Google, 2024).

Local Business Review Statistics

Finding and Comparing Online Reviews

83% of consumers use Google to find local business reviews (Local Consumer Review Survey, 2025).
31% of US consumers use Instagram to find local business reviews, and 20% use TikTok as alternative local business review platforms (Local Consumer Review Survey, 2025).
74% of consumers use at least two review platforms in their business research, whilst 34% of consumers use three or more review platforms (Local Consumer Review Survey, 2025).
Over three-quarters (76%) of US consumers consume video content when looking for review information about local businesses (Local Consumer Review Survey, 2025).

Review Stars and Ratings

91% of consumers say that the local branch reviews of a multi-location brand impact their overall perceptions of big brands in some way (Local Consumer Review Survey, 2024).
71% of consumers would not consider using a business with an average review rating below three stars (Local Consumer Review Survey, 2024).
63% of consumers said seeing mostly negative written reviews would make them lose trust in a business (Local Business Discovery and Trust Report, 2023).
69% of consumers would feel positive about using a business if its written reviews describe positive experiences (Local Consumer Review Survey, 2024).
88% of consumers say they’d use a business that responds to both positive and negative reviews, whilst only 47% said they would consider using a business that doesn’t respond to its reviews at all (Local Consumer Review Survey, 2024).

AI in Local Search

Using AI for Search

ChatGPT Search shows business websites for 58% of its local search sources, followed by business mentions (27%) and online directories (15%) (Uncovering ChatGPT Search Sources, 2024).

Local Marketers and AI

88% of multi-location marketers are using generative AI within their organizations (Brand Beacon Report, 2024).
36% of of high-performing brands are using AI to ‘a great extent’ in their marketing, compared to 13% of average-performing brands (Brand Beacon Report, 2024).
59% of local agency marketers want to develop their AI and machine learning skills in 2025 (Local Marketing Industry Survey, 2024).
32% of US adults said that they think AI would provide a better experience and outcome than typical search when looking for a local business (Near Media, 2024).

Consumers and AI

61% of consumers feel well-informed about AI developments (SOCi Consumer Behavior Index, 2024).
41% of consumers feel comfortable with businesses using AI to inform and communicate, so long as it improves their overall customer experience (SOCi Consumer Behavior Index, 2024).
Not local, but still important: 17% of US consumers are using AI chatbot technology like ChatGPT for search (Washington Post, 2024).

Local Search Industry Statistics

94% of high-performing brands have a dedicated local marketing strategy, compared to 60% of average performing brands (Brand Beacon Report, 2024).
86% of local marketers say their clients are aware of how new developments in search could impact their business visibility and rankings (Local Marketing Industry Survey, 2024).

We hope this list inspires you to kickstart your local marketing strategies for 2025 and beyond.

Think we’ve missed any crucial figures? Please feel free to get in touch with the content team, drop us a note in The Local Pack, or catch us on LinkedIn, Blue Sky, or X

The Best Listings Management Solutions Compared

Mike Hawkes — Wed, 21 Aug 2024 13:08:24 +0000

Have you ever thought your local business had just one storefront? Think again. It has dozens.

Today’s consumers scour multiple platforms and resources for local business information. They use those platforms to find local businesses that align with their needs. They are more than a discovery medium, however. They’re also used to compare suitable companies like-for-like and tell consumers how they can reach you.

Each listing you create is a conduit to local consumers in your area. It ensures you’re a part of their discovery and assessment process and connects you with a broader pool of prospects than might otherwise be the case.

Keeping your listing information up to date is critical. Handling this task manually can be overwhelming and time-consuming—so much so that it could leave you with little time left to do the other 20 things on your list.

Listings management solutions simplify the process. They save you time and eliminate the headache of manual updates and checking for errors. To help you choose the best local listings management software for your needs, we’re comparing the top players in the market right now.

For each service, we’ll evaluate the features that matter most to you as someone working with local businesses. We’ll look at what each listings management service offers, what it lacks, and how much it costs.

What is a listings management service?

From Google Business Profile (GBP) to Yelp, Facebook to Instagram, Bing Places to Apple Maps, there are multiple places where your business information may appear online. Each listing provides a convenient way for a local consumer to find and connect with you, boosting your lead pipeline, web traffic, and visitor numbers. But it’s only useful when that information is accurate.

While a basic listing will include your business name, address, phone number, and website URL, most listings will also have space for other helpful details.

Depending on the platform, that could mean images and videos showing your premises or your products and services. You may be able to post your opening hours, list accepted payment types, and indicate whether your premises offer on-site parking facilities.

Listings management is a way to keep all this information up to date across all the platforms, maps, and directories where your business information is shared.

According to the Local Business Discovery & Trust Report, 62% of consumers would avoid using a business if they found incorrect information online, so being proactive about managing your listing is essential.

It’s a way to build trust and protect your reputation. Keep things timely, and you’ll lead local search users to your website or your bricks-and-mortar location. However, if you let your information lapse, those same people will probably end up at your competitor’s door.

In practice, listings management is hard to handle manually. It’s time-consuming to log in and out of multiple platforms and frustrating to check the same information dozens of times across numerous listings. If you have multiple locations, each with multiple listings, this becomes a real resource drain.

Information fatigue means it can be hard to spot discrepancies yourself. Even just one digit wrong on your zip code or one address formatted differently from the rest can undermine your listing accuracy and create uncertainty for search engines and local consumers.

This is where the right tools step in. The best local listings management software will automate the process of checking and updating your listing information wherever your business appears online. Changes can be made and rolled out simultaneously rather than individually across all listings for all locations.

Some tools have additional functionality. BrightLocal’s suite of tools includes a GBP Post Scheduler, for example, so you can easily create and share updates to your Google Business Profile listing. Some tools will include review management functionality, while others might also help detect duplicate listings.

Keep in mind listings management isn’t always text-based. Research shows that Business photos taken by customers are particularly important decision-making factors, especially in the hospitality and wellbeing spaces.

How does managing listings differ from building citations?

Citation building is the step before listings management. It’s the act of creating (rather than managing) a business listing. In its most basic form, a local citation is your business NAP (name, address, and phone number), published online.

Some of the same principles of listings management apply to citations. If your core business information changes, you’ll need to take action to update that information in every citation. This often isn’t as easy as it sounds. If your business relocates, you’ll need to update your citations. That could mean changing hundreds of directory listings. Similarly, you’ll need to build new listings if you open a new location.

You can use a local citation builder to build new citations on directories and other sites and fix any inaccuracies in the NAP information. Our comparison of local citation services outlines the pros and cons of each service to help you choose a tool suitable for your needs.

The Best Listings Management Solutions Compared

Click and drag to see all columns.

	BrightLocal	Yext	Semrush	Moz Local	Birdeye	Uberall	Localo
Cost		From $16/month, per platform	From $139.95/month	From $14/month	From $299/month per location	N/A	From $70/month per location
Free trial	Yes	No	Yes	No	No	No	Yes
Multiple locations	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Broad network	Yes	No	Yes	No	No	No
Duplicate detection	Yes	Yes	Yes	Yes	No	Yes
Customizable citations	Yes	No	No	No	No	No
Review monitoring included	Yes	No	Yes	Yes	No	No	Yes
Ranking tracker included	No	Yes	Yes	No	No	No	Yes
Edit protection	Yes	No	No	No	No	Yes

BrightLocal

BrightLocal’s listings management solution takes a comprehensive three-stage approach, covering everything from initial citation creation to ongoing listings management. The trio of tools includes Citation Builder, Active Sync, and GBP Post Scheduler.

Citation Builder makes it easy to build and subsequently manage local citations. It can submit listings to hundreds of local and industry sites, correct inaccurate information at scale to avoid confusion and clean up duplicate listings.

Active Sync allows you to manage your most important business listings from one central dashboard. It covers sites like Google, Facebook, and Apple Maps and syncs any information changes across all listings.

GBP Post Scheduler manages Google Posts. It helps with content creation, offers Post scheduling, and allows Posts to be published to multiple GBP locations simultaneously.

BrightLocal will soon add a GBP photo sync tool to its listings management offering, making it easier to manage those vital images at scale.

How much does BrightLocal cost?

Citation Builder: No recurring fees. $3.20/site or $2/site for bulk orders.
Active Sync: From $8/month, per location with GBP Post Scheduler.
GBP Post Scheduler: From $49/month with the Manage and Grow plans for $8/month, per location with Active Sync.

Is there a free trial?

Yes. You can get a 14-day free trial for Active Sync and GBP Post Scheduler.

Features

Easily build new citations: Submit to hundreds of sites in one go to build new citations quickly.
Control where your information appears: Choose the local business and industry sites that matter most to you.
Own your listings: Unlike some services, BrightLocal doesn’t ‘lease’ your citation to you. You own the listing, and there are no recurring fees.
Cost control: A one-off fee to build citations makes for easy budgeting.
Existing citation cleanup: Update NAP for older listings to eliminate inaccuracies and misinformation.
Duplicate listing suppression: Citation Builder can find and remove duplicate listings that may damage your local search presence.
Fast updates at scale: Update information once from your central dashboard, and BrightLocal will then sync those changes across your business listings.
Protect your listings: Active Sync protects against unauthorized changes by sending an alert when external edits are suggested for your listing.
Streamline Google Post management: With GBP Post Scheduler, you can use AI to speed up Post creation and schedule updates across multiple locations.

The Smarter Way to Manage Listings

Discover a cutting-edge solution for effective listings management

Get Started with Listings Management _{Start Your Free Account}

Yext

Yext’s automated listing management platform allows you to build citations and keep your business information current across multiple online directories and platforms. Because of how its payment model works, you choose which listings you connect and manage via its interface.

Its network includes more than 200 publishers, including Google Business Profile, Facebook, Yelp, and TripAdvisor. A central interface facilitates easy management regardless of the number of listings.

One of Yext’s hallmarks is its ‘Listings Recommendations’ feature. This AI-powered analytical tool provides clear insights into each listing’s performance. It tracks engagement and presents that information in a report format so you can see which listings are driving traffic to your site or generating the most phone calls.

How much does Yext cost?

You’ll pay a fee for each listing platform you connect to Yext. Prices run on a sliding scale. Basic platform management costs start from around $16/month, per platform. Major platforms like Google, Facebook, and Yelp are approximately $36/month, per platform.

Is there a free trial?

No. Yext currently does not offer a free trial but you can request a demo to see the system in action.

Features

Sync listing information to major sites: With Yext, you can sync your business information to more than 200 platforms, including maps and search engines.
AI insights: AI-driven insights provide helpful listing recommendations to optimize your local search performance.
Monitor engagement: Track the number of people who called you from a specific listing or clicked a link to your website.
Customizable reports: You can create custom reports from the central dashboard and share them with other stakeholders as needed.
AI-search: Yext is compatible with new AI search tools such as Google Gemini. It enables those AI-search experiences to find your listing information, boosting visibility.

Things to Consider

It can get expensive: Sliding monthly fees per platform can be costly, especially if you have multiple listings and/or locations. You may find that other options offer better value for money.
You can’t try before you buy: There is no free trial, so you can’t test Yext out before committing. You’ll have to rely on the demo to decide if this is the best listings management tool for your needs.
You rent your listings: If you cancel your Yext subscription, any changes you have made will roll back. This model means you’re effectively renting your listings.
One-size-fits-all: You can’t choose where your listings are built with Yext. As a result, you’ll get the same citations as everyone else using their service.
Fully automated: Yext’s service relies fully on automation. Without that human intervention, you could be missing out on valuable niche listings that are very relevant to your business.
Limited network: Yext has a limited network compared with other tools.

Read more: Yext Vs BrightLocal

Semrush

Semrush will need no introduction to anyone with prior experience running a traditional SEO campaign. It’s a comprehensive suite of more than 50 tools covering everything from keyword research to content marketing.

Listing Management is one of six local SEO tools on offer. You can use it to build citations and manage your business listings. Once you enter a business’s NAP, Semrush will add to a range of citation sites and directories, including Google, Facebook, and Apple Maps. It covers a range of site types, including apps, maps, and aggregators across more than 60 countries.

You can use Listing Management to edit and update your business information in real-time once your listing has been built. There’s also an option to upload multimedia content, including your business logo and images, to sync across your business listings.

Review management is included, but you’ll need to upgrade to the Premium package if you want help creating review responses.

How much does Semrush cost?

You’ll first need to choose a monthly plan. Prices range from $139.95/month to $499.95/month. Listing Management is an additional fee on top of your selected subscription.

The Basic plan, which includes Listing Management and Review Management, costs an additional $20 per month. To unlock additional features such as the ability to track Google Maps rankings, you would need the Premium add-on which is currently priced at $40 per month.

Is there a free trial?

Yes. There’s a seven-day free trial, which includes all Semrush tools.

Features

Information sync: Like most tools you only need to add your NAP once. Semrush will then push that information out to citation sites and other platforms automatically.
Manage dozens of platforms: Manage your business listings on 72 platforms, including Google and Apple Maps, from your central dashboard.
SEO tips: The tool will suggest actions to improve your search visibility.
Manage dupes: Identify and manage duplicate listings to protect your listing accuracy.
Data accuracy: Update your information once, and the changes will be synced across all listings.
Multiple locations: Semrush supports multiple listings across multiple countries, giving you full control over your online presence.
Review monitoring: You can manage consumer reviews from the same dashboard with one-click access to respond to each new review posted.

Things to Consider

You can’t access everything: For advanced features, including detailed analytics and automated review responses, you’ll need the more expensive Premium subscription.
It can be pricey: Semrush is a more expensive option than some of the other tools on this list. You’ll first need to have a monthly subscription and then top up with an add-on to activate Listing Management.
No customization: Semrush will automatically distribute your business information to its network of 70+ directories. You can’t select where your information appears.
You may miss out on certain opportunities: Because there’s a default list for each country, you may be missing out on more specialist listings that fall under niche categories.

Moz Local

Moz Local is another option for managing local business listings. It can be used to create and manage local business listings in the USA, Canada, and the UK.

As with the other tools we’re comparing, all management activity is handled from a central dashboard.

Business information is updated once and then is synced across the web to search engines, social networks, apps, and directories.

There’s a helpful automated duplication tool that finds and deletes duplicate listings, and profile optimization suggestions indicate where additional data or photos would be beneficial.

Moz Local also offers review management functionality. You can monitor and respond to reviews directly from the Moz dashboard and receive an alert when a new review is published.

Finally, you can publish new updates and offers to Google Business and Facebook as well as share updates, offers, and question-and-answer features to other sites.

How much does Moz Local cost?

Moz Local is priced from $14/month per location for the Lite package up to $33/month per location for the Elite option. The Lite package offers basic listings management and review monitoring. The $20/month per location Preferred package gives the option to respond to reviews and post to social media, while the Elite option unlocks additional directory listings.

Is there a free trial?

No.

Features

Central data management: All business information is managed from a central dashboard.
Duplicate listings: An automated scan identifies and deletes duplicate listings.
Monitor Visibility: Moz Local’s Search Visibility Score helps you to understand how visible your business listings are in search results.
Profile completeness: See what additional data and images are required to complete your business listings.
Reputation management: Receive an alert when a new review is published to manage your online reputation.
Local Listings Score: Moz Local allows you to quickly check the accuracy of your business information across all online listings.

Things to Consider

It’s limited: If you’re a multinational company, Moz Local may not be the right fit as it only supports listings management in the USA, UK, and Canada.
It isn’t as comprehensive as others: In comparison with some of the other best local business listing management tools, Moz Local lacks functionality. You need to upgrade your subscription to access additional local SEO tools, such as the ability to respond to reviews or track your local search rankings.
Recurring billing: You must maintain your subscription to renew your listings, which means you’re tied into the billing cycle.
Small network: Moz Local submits to a limited number of sites, which can stunt your citation building progress. Limited coverage means you’ll miss out on a range of location- and industry-specific sites.

Read more: Moz Local Vs BrightLocal

Birdeye

Birdeye is an AI-powered social media and reputation management tool for local businesses. A single dashboard powers listings management, review management, and social media post creation and scheduling.

Listings management is heavily automated, with helpful support from AI for those who want to share the workload.

You can build and maintain listings across major platforms, including Google, Facebook, and Apple Business Connect, plus industry-specific directories.

Birdeye also facilitates image uploads and appointment request links to enhance your listings and grow consumer engagement.

If you want to go deeper, a scan tool compares your listings to industry benchmarks. That insight can then be used to spot performance gaps and opportunities for improvement. Analytics track listing performance, with metrics like site traffic, inbound calls, and keyword rankings monitored in real time.

How much does Birdeye cost?

There are three pricing tiers, ranging from $299/month per location to $449/month per location. Each option includes listing management, but you’ll need one of the bigger packages for features like webchat and social media scheduling. The bigger packages often come with custom prices for listings, or you need to request a quote.

Is there a free trial?

No. There’s a free 30-day trial of the social media tool, but this doesn’t include listings management.

Things to Consider

Auto-verify: Get your Google listing live within a few days with Birdeye’s auto-verification.
Error reports: Automated error reports flag up inaccuracies across your business listings and directory inserts.
Benchmarking: Compare your listings with the competition to identify performance gaps and areas for improvement.
AI assistance: An AI writing tool generates optimized business descriptions that can be used across your listings.
Listing scan: Scan your listings with just one click to see how your business appears across the web.
Automatic updates: Any changes you make to your business information in the Birdeye dashboard are automatically rolled out across the web, making light work of keeping your listings up to date.
Limited network: Birdeye’s network is smaller than some of the other tools on this list. That means your business could miss out on lots of valuable niche and location-specific listings that could benefit your local presence.
No free trial: No free trial means you can’t get a feel for the platform before you commit to using it. You’ll have to rely on the video demo to decide if it suits your style of working.
It’s pricey: The Birdeye subscription costs are some of the most expensive of all the listings management tools we’ve reviewed.
Set-up fee: There’s a fairly hefty set-up fee on top of the monthly subscription cost if you opt for any of their other services, so you need to be 100% certain Birdeye is the tool for you before you get started.
Other limitations: a lack of white-label support and basic auditing.

Read more: Birdeye Vs BrightLocal

Uberall

Uberall’s AI-powered listings management software connects with more than 125 directories to manage your online presence. Its niche is multi-location businesses, and its network includes major sites like Google, Facebook, and Yelp, along with Apple Maps and other listing sites. It also connects with Alexa and similar voice assistants.

There are a range of Google Business Profile features, including profile protection to defend your listing against ‘suggested edits’ from the search results page and recommended actions to update your listings.

A content collection feature makes adding rich media content, including images and videos, quick, easy, and convenient. Simply upload once and push out across all locations.

How much does Uberall cost?

Uberall will provide a quote after a consultation about your goals. However, their listings generally start from about $8.95 per month per location.

Is there a free trial?

No free trial is currently available.

Things to Consider

Multi-location friendly: Uberall is designed for multi-location businesses.
Centralized data: You can manage all your listing information for multiple locations from one centralized dashboard.
Google Business Profile management: This syncs up with GBP and offers a range of tools to make managing your local pack listings easier.
Protect your listings: Profile protection helps protect your listing from edits and other unauthorized changes. It also helps to keep your business information consistent and accurate across your listings.
Duplication checks: Uberall checks for duplicates and ensures you have just one verified listing per location.
Recommended actions: Get suggestions to improve your multi-location listings for greater accuracy and effectiveness.
Performance insights: See how your listings are performing versus others in your area.
Claim profiles in bulk: Managing franchise or multi-location business listings can be time-consuming. Uberall allows you to claim listings in bulk to save time.
Lack of flexibility: While AI can speed up some tasks, it can also be limiting in other areas as there is very little flexibility.
Limited network: Uberall’s network lacks the industry- and location-specific sites that could benefit your multi-location business.
No free trial: With no free trial, you’ll need to make a financial commitment before you can explore the platform.
Limited functionality: Not all packages include all the functionality you need to truly take control of your local business listings. The starter package, for example, doesn’t include reputation management tools.

Localo

Localo was previously Surfer Local. It’s best known as a Google Business Profile management tool. It uses AI to power its functionality, so you can expect a high degree of automation.

Unlike the other top business listing management tools we’ve included in this guide, Localo focuses exclusively on GBP, so it isn’t a good choice if you want to build citations and manage your listings across other platforms from one centralized dashboard.

How much does Localo cost?

Plans start from around $70/month per location.

Is there a free trial?

There’s a free version of the tool which offers limited functionality.

Things to Consider

Comprehensive Google Business Profile tools: Uberall is primarily a GBP management tool, so it has extensive functionality in this area.
Some free functionality: There’s a free option if you aren’t looking to take out a subscription.
Check listing visibility: You can monitor your business’s visibility and track keyword rankings. You can also keep tabs on rivals with competitor visibility checks and get suggested keywords to boost your visibility.
Profile audits: The higher-priced plans include a Google Business Profile audit to identify missed opportunities to rank higher in the local pack (paid plans only).
Post scheduling: Google Business Posts allow you to share updates, events, and offers with search users. You can use Localo to schedule your Posts to keep your listing active and your audience engaged (paid plans only).
Business description support: If you find inspiration hard to come by, an AI writing assistant can craft an optimized business description for you. You can use this on your Google Business Profile and across business listings managed elsewhere (paid plans only).
Measure impact: Localo analytics can help you measure the impact of your Google Business profile. You can also monitor metrics such as calls and messages, profile views, and website visitors (paid plans only).
Photo planner: Schedule photo updates to automate new image uploads to your GBP listing (paid plans only).
Limited reach: Localo is dedicated to Google Business Profile management, so it doesn’t offer the same reach and functionality as the other tools on this list.
No citation building: You can’t use Localo to build new citations or update existing citations en masse. You’ll need to use another tool alongside Localo to complete those tasks.
Other major sites aren’t supported: While most tools will include Facebook, Yelp, Bing, and Apple Maps, Localo doesn’t support these. You’ll need another tool to manage listings outside of Google, including on the other big three platforms.
No centralized dashboard: As mentioned, Localo specializes in Google Business Profile. Changes you make to your Google Business Profile won’t be synced to your other business listings across the web. You’ll need to update them manually to ensure consistency or pay for another tool to sit alongside Localo.
Missed opportunities: You can’t use Localo to create listings on the location-specific, or industry-specific directories that could drive more traffic to your business. This could be a missed opportunity and leave the door open for your competitors.

Conclusion

There’s a lot to consider when choosing the right listings management solution. The reality is that your choice may well depend on your situation. If you’re managing listings for hundreds of locations, for instance, some of these services could cost you hundreds of thousands of dollars. Similarly, some of the tools require you to sign up for other services you may already be managing elsewhere.

We’ve tried to remain unbiased, as we represent one of the tools mentioned above. We want to provide the most up-to-date and accurate information possible to help you make a decision.

So, if you spot anything out of order in the information, or are aware of anything that needs updating, please do send us an email and we’ll look to get it updated as soon as possible.

Top Free USA Business Directories

Ash Whiting — Fri, 01 Jul 2022 08:00:42 +0000

Growing your online visibility via a local business directory listing (also known as citation building) is integral to your local marketing strategy.

Using business directory listings—like the ones below—will help to increase search rankings, build trust and authority with search engines, and give potential customers a greater chance of finding you online.

There’s a wealth of free business directory lists out there (many of which we’ve published ourselves), but we’re confident that this list of the top 50 is the very best place to start if you’re looking for free citations in the USA. If you simply want the best business directories in the USA, regardless of cost, we have you covered there too.

How do I get my business listed on free citation sites in the USA?

We’ve included links to each US business directory so you can go straight to it, create an account, and build your free US business listing. This usually takes around 15-20 mins to do per site.

Alternatively, you can build local citations the easy way by letting our citation specialists do the hard work for you. It’s super easy to do. Rather than spending hours going onto each site yourself, you create a free Citation Builder account instead. From here you select the sites you want to get listed on and our team will take care of the rest.

Get your business listed in all the right places

Find out more

Top 50 Free Business Listing Directories for the USA

The following free local US business directories have been selected based on Domain Authority (DA).

Business Directory	Domain Authority
Google Business Profile	100
Apple Business Connect	99
LinkedIn	99
Facebook	94
WebMD	94
Instagram	93
LII (Legal Information Institute)	93
TripAdvisor	93
Bing Maps	93
Yelp	93
Trustpilot	92
BBB (Better Business Bureaus)	91
Foursquare	91
Patch	90
Justia	90
OpenStreetMap	89
Zillow	89
FindLaw	88
Houzz	86
Here	86
Listly	83
Nextdoor	83
AAO	82
Hostelworld	81
TomTom	81
Manta	80
HomeAdvisor	78
Care	77
Angi	76
Merchant Circle	76
Archinect	76
Porch	76
RateBeer	76
Apsense	75
Avvo	74
Just Landed	74
Insurance Journal	73
US Legal	72
WeddingWire	72
BatchGeo	70
Company	70
Best Plumbers	70
HappyCow	70
Healthgrades	69
Kompass	69
Ailoq	68
Lodging World	68
ProvenExpert	66
HG.org	66
YPLocal	55

Need help building citations?

Find out more

Citation Sites for 100 USA Cities

Rada Daktina — Fri, 01 Jul 2022 07:00:20 +0000

Building and cleaning up local business citations is an essential, ‘table stakes’ task for any business that wants to rank well in local search.

It’s easy to find out which citations have the highest authority, but authority isn’t everything. Local and industry relevance is also very important, but finding these types of citations is time-consuming and repetitive.

To help make the process of finding business listings in USA cities easier, we’ve taken the time to heavily research the market and compile an exhaustive list of local business listing sites for 100 of the largest cities in the USA.

How did we find 500+ citation sites?

Using a variety of sources, including our own citation databases, manual research, and existing online resources, we have compiled this list and manually reviewed each site.

However, we’ve only included sites that:

allow a listing for any type of business (rather than a niche industry)
are unique to that US city, so they are proper local directories (no Yelp’s, Yahoo’s, CitySearch’s or statewide directories in this list).

All citation sites are listed under their relevant city section and each listing contains the following information:

Site name
Domain Authority*
Is it a free/paid/reciprocal listing?
What is the listing page URL/contact form (where available)?

*Domain Authority was recorded using Moz’s Link Explorer tool, which fluctuates over time.

How do I find the city I want?

Click on the ‘Article Contents’ dropdown in the top left (or click the arrow in the top-left on mobile) to see, and navigate to, the full list of cities.

31% of top 10 organic results for the average local search are business directories

Enhance your visibility today

Top Free USA Business Directories

Rada Daktina — Fri, 01 Jul 2022 08:00:42 +0000

Growing your online visibility via a local business directory listing (also known as citation building) is integral to your local marketing strategy.

How do I get my business listed on free citation sites in the USA?

We’ve included links to each US business directory so you can go straight to it, create an account, and build your free US business listing. This usually takes around 15-20 mins to do per site.

31% of top 10 organic results for the average local search are business directories

Enhance your visibility today

Top 50 Free Business Listing Directories for the USA

The following free local US business directories have been selected based on Domain Authority (DA).

Business Directory	Domain Authority
Google Business Profile	100
Apple Business Connect	99
LinkedIn	99
Facebook	94
WebMD	94
Instagram	93
LII (Legal Information Institute)	93
TripAdvisor	93
Bing Maps	93
Yelp	93
Trustpilot	92
BBB (Better Business Bureaus)	91
Foursquare	91
Patch	90
Justia	90
OpenStreetMap	89
Zillow	89
FindLaw	88
Houzz	86
Here	86
Listly	83
Nextdoor	83
AAO	82
Hostelworld	81
TomTom	81
Manta	80
HomeAdvisor	78
Care	77
Angi	76
Merchant Circle	76
Archinect	76
Porch	76
RateBeer	76
Apsense	75
Avvo	74
Just Landed	74
Insurance Journal	73
US Legal	72
WeddingWire	72
BatchGeo	70
Company	70
Best Plumbers	70
HappyCow	70
Healthgrades	69
Kompass	69
Ailoq	68
Lodging World	68
ProvenExpert	66
HG.org	66
YPLocal	55

Need help building citations?

Find out more

Top Citation Sites by US State

Rada Daktina — Fri, 01 Jul 2022 07:34:23 +0000

Anyone who owns or works with a local business will know the foundational importance of building quality citations on business listings sites and directories. This resource is for you if you’re looking to improve the online visibility of a local business across the US state you operate in.

450+ top local citation sites and business listings by US state

Our Citations Team has gathered over 450 different business listings sites and directories that focus wholly on businesses within each of the US states. The next time you’re looking for a state-wide business listing site or directory to submit your or your client’s business to, head back to this page.

31% of top 10 organic results for the average local search are business directories

Enhance your visibility today

Top UK Citation Sites

Rada Daktina — Fri, 01 Jul 2022 08:33:52 +0000

Getting your business listed on the most popular UK citation sites should be a key component of your search engine optimization (SEO) strategy.

Without a presence on a wide variety of UK business listings sites, you’ll likely find it harder to get noticed by potential customers and search engines!

The top citation sites for UK businesses receive millions of views every month and this means that countless local consumers could discover your business. This high level of traffic is one of the reasons that these sites are seen as authoritative and trustworthy in the eyes of Google. By creating citations for your business on several of these sites, you’ll see some of this authority and trust passed along to you.

The following list includes the best citation sites that you’ll want to create listings on. In putting together this list, we only chose sites that have a high domain authority to help maximize the results you enjoy from your efforts.

How do I list my business?

Building local citations is a time-consuming process that usually takes 15-20mins to do per site—but it doesn’t have to be this way.

Rather than spending hours creating an account on each site and uploading your business details, one by one, our team of citation specialists can do all the hard work for you. They deliver over 100,000 citations for 1,500+ businesses every month, so you’re in trusted hands. From just $2 per site, they’ll make sure your business appears in all the right local listing sites and directories.

Sounds good, right? Take a look at local Citation Builder to find out more.

31% of top 10 organic results for the average local search are business directories

Enhance your visibility today

Top UK Business Listing Sites

Citation Site	Domain Authority	Type
Apple Business Connect	99	General Directory
LinkedIn	99	General Directory
Google Business Profile	94	General Directory
Facebook	94	General Directory
TripAdvisor	93	Niche Directory
Instagram	93	General Directory
Evening Standard	93	General Directory
Bing Maps	93	General Directory
Trustpilot	92	General Directory
Waze	92	General Directory
Foursquare	91	General Directory
Manchester Evening News Directory	90	General + Local Directory
OpenStreetMap	89	General Directory
Liverpool Echo Directory	89	General + Local Directory
Chronicle Live Directory	87	General + Local Directory
Here	86	General Directory
Hostelworld	83	Niche Directory
Listly	83	General Directory
Hull Daily Mail Directory	82	General + Local Directory
Nottingham Post Directory	81	General + Local Directory
TomTom	81	General Directory
Bristol Post Directory	81	General + Local Directory
Gazette Live Directory	79	General + Local Directory
Stoke Sentinel Directory	77	General + Local Directory
RateBeer	76	Niche Directory
Derby Telegraph Directory	76	General + Local Directory
Leicester Mercury Directory	76	General + Local Directory
Apsense	75	General Directory
Plymouth Herald Directory	75	General + Local Directory
Just Landed	74	General Directory
Grimsby Telegraph Directory	74	General + Local Directory
Bark	73	General Directory
Yell	72	General Directory
Yelp	71	General Directory
Best Plumbers	70	Niche Directory
HappyCow	70	Niche Directory
BatchGeo	70	General Directory
Kompass	69	General Directory
Netmums	69	Niche Directory
BOTW	68	General Directory
Ailoq	68	General Directory
Lodging World	68	Niche Directory
HG.org	66	Niche Directory
ProvenExpert	66	General Directory
Dexigner	65	Niche Directory
Storeboard	64	General Directory
RateMDs	63	Niche Directory
Brownbook	63	General Directory
Zeemaps	63	General Directory
WhoDoYou	46	General Directory

Need help building citations?

Find out more

Top USA Business Directories

Rada Daktina — Fri, 01 Jul 2022 08:41:16 +0000

Getting your business featured in the best USA business directories should be an early step in your search engine optimization (SEO) strategy.

Without a presence on these business directories, it’ll be more difficult to get noticed by potential customers or clients, as well as by search engines.

The best directory sites for North American businesses enjoy millions of views every single month. High traffic is one of the reasons these sites are understood as trustworthy and authoritative by search engines. By building citations on a wide selection of these sites, you’ll start to see some trust and authority passed along to your business website.

The following table features the top citation sites you should create listings on if you operate a business in the USA. We’ve only chosen sites for this list that have a good domain authority, thereby helping to maximize your efforts! If you’re after a list of the best free US business directories, we’ve got you covered there too.

How do I get my business listed on US citation sites?

We’ve included links to each site so you can go straight to it, create an account, and upload your business details. This usually takes around 15-20 mins to do per site.

Alternatively, you can build local citations the easy way by letting our citation specialists do the hard work for you. It’s super easy to do. Rather than spending hours going to each site yourself, you create a free Citation Builder account instead. From here you select the sites you want to get listed on and our team will take care of the rest.

31% of top 10 organic results for the average local search are business directories

Enhance your visibility today

Top USA Business Listing Sites

Citation Site	Domain Authority	Type
Google Business Profile	100	General Directory
Apple Business Connect	99	General Directory
LinkedIn	99	General Directory
Facebook	94	General Directory
WebMD	94	Niche Directory
Yelp	93	General Directory
TripAdvisor	93	Niche Directory
Instagram	93	General Directory
Bing Maps	93	General Directory
LII (Legal Information Institute)	93	Niche Directory
Trustpilot	92	General Directory
Waze	92	General Directory
Foursquare	91	General Directory
BBB (Better Business Bureaus)	91	General Directory
Patch	90	General Directory
Justia	90	Niche Directory
OpenStreetMap	89	General Directory
Zillow	89	Niche Directory
FindLaw	88	Niche Directory
Here	86	General Directory
Nextdoor	83	General Directory
Hostelworld	83	Niche Directory
Listly	83	General Directory
TomTom	81	General Directory
Manta	80	General Directory
HomeAdvisor	78	Niche
Care	77	Niche Directory
RateBeer	76	Niche Directory
Angi	76	Niche
Merchant Circle	76	General Directory
Archinect	76	Niche Directory
Porch	76	Niche Directory
Thumbtack	76	Niche
Apsense	75	General Directory
ZoomInfo	75	General Directory
Just Landed	74	General Directory
Avvo	74	Niche Directory
Bark	73	General Directory
Insurance Journal	73	Niche Directory
US Legal	72	Niche Directory
WeddingWire	72	Niche Directory
Best Plumbers	70	Niche Directory
HappyCow	70	Niche Directory
BatchGeo	70	General Directory
Company	70	General Directory
Kompass	69	General Directory
Healthgrades	69	Niche Directory
Ailoq	68	General Directory
HG.org	66	Niche Directory
WhoDoYou	46	General Directory

Need help building citations?

Find out more

Top Citation Sites in Austria

Rada Daktina — Fri, 01 Mar 2024 13:47:06 +0000

Local citations are known to be a top five local search ranking factor. As such, they’re a vital local SEO tool for any local business. They also have the added advantage of reaching consumers who may not otherwise have come across your products and services.

In addition to their usefulness as a discovery medium and their ability to drive online and physical foot traffic, business listings bolster trust.

Regardless of your specific industry or sector, multiple individual citations serve to validate the accuracy of your business and location data.

What is a listing?

Often referred to as NAP (Name, Address, Phone Number) a citation is any online mention of your core business information. They can appear in a range of locations and include various other information.

What are local citations?

Why are local Austrian listings important?

Local listings signal that you have a local presence in Austria. That not only helps to boost local search visibility, it also attracts local consumers to your business.

Why are local citations important?

Building Austrian Listings

German might be the official language of Austria, but numerous other languages, including English, Bavarian, Hungarian, Serbian, and Turkish, are all widely spoken. That can make life especially tricky for anyone creating Austrian business listings as you may need to switch between languages when moving from one citation site to the next.

Austria Citation List

Citation SiteDomain AuthorityType Apple Business Connect99General Directory LinkedIn99General Directory Facebook94General Directory TripAdvisor93Niche Directory Instagram93General Directory Bing Maps93General Directory Trustpilot92General Directory Waze92General Directory Foursquare91General Directory Google Austria89General Directory OpenStreetMap89General Directory Here86General Directory Hostelworld83Niche Directory Listly83General Directory TomTom81General Directory RateBeer76Niche Directory Apsense75General Directory Just Landed74General Directory HappyCow70Niche Directory BatchGeo70General Directory Kompass69General Directory Ailoq68General Directory HG.org66Niche Directory ProvenExpert66General Directory Storeboard64General Directory Brownbook63General Directory Zeemaps63General Directory Infobel58General Directory Alternative Health Directory58Niche Directory Cybo58General Directory Tupalo58General Directory OneWed57Niche Directory BizPages57General Directory Find Attorneys56Niche Directory TrepUp56General Directory Cannabis.Net55Niche Directory BOTW (Best of the Web)55General Directory Callupcontact55General Directory Twidloo55General Directory Free Campsites55Niche Directory EnrollBusiness54General Directory YPLocal54General Directory StartUs53General Directory Zumvu52General Directory Dentagama51Niche Directory Yellow.place51General Directory My Moving Reviews51Niche Directory GlobalCatalog51General Directory LinkCentre51General Directory WhoDoYou46General Directory "}" data-sheets-userformat="{"2":4747,"3":{"1":0},"4":{"1":2,"2":16776960},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":0}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"10":2,"12":0,"15":"Arial"}">

Citation Site	Domain Authority	Type
Apple Business Connect	99	General Directory
LinkedIn	99	General Directory
Facebook	94	General Directory
TripAdvisor	93	Niche Directory
Instagram	93	General Directory
Bing Maps	93	General Directory
Trustpilot	92	General Directory
Waze	92	General Directory
Foursquare	91	General Directory
Google Austria	89	General Directory
OpenStreetMap	89	General Directory
Here	86	General Directory
Hostelworld	83	Niche Directory
Listly	83	General Directory
TomTom	81	General Directory
RateBeer	76	Niche Directory
Apsense	75	General Directory
Just Landed	74	General Directory
HappyCow	70	Niche Directory
BatchGeo	70	General Directory
Kompass	69	General Directory
Ailoq	68	General Directory
HG.org	66	Niche Directory
ProvenExpert	66	General Directory
Storeboard	64	General Directory
Brownbook	63	General Directory
Zeemaps	63	General Directory
Infobel	58	General Directory
Alternative Health Directory	58	Niche Directory
Cybo	58	General Directory
Tupalo	58	General Directory
OneWed	57	Niche Directory
BizPages	57	General Directory
Find Attorneys	56	Niche Directory
TrepUp	56	General Directory
Cannabis.Net	55	Niche Directory
BOTW (Best of the Web)	55	General Directory
Callupcontact	55	General Directory
Twidloo	55	General Directory
Free Campsites	55	Niche Directory
EnrollBusiness	54	General Directory
YPLocal	54	General Directory
StartUs	53	General Directory
Zumvu	52	General Directory
Dentagama	51	Niche Directory
Yellow.place	51	General Directory
My Moving Reviews	51	Niche Directory
GlobalCatalog	51	General Directory
LinkCentre	51	General Directory
WhoDoYou	46	General Directory

Get Citations Done Fast... and Own Your Listings Forever

No recurring fees. Complete Control. Super-low cost.

Get Started with Citation Builder _{Start Your Free Account}

Top Australia Citation Sites

Rada Daktina — Fri, 01 Jul 2022 08:42:10 +0000

Getting listed on popular Australian citation sites should be a key action for your Antipodean business as part of your search engine optimization (SEO) plan.

If you don’t develop a consistent presence across these business listing websites, then you’re going to find it harder to get noticed by search engines and consumers!

Australian directory sites are valuable places to get your business listed, regardless of the industry you operate within. To help you get started, we’ve created a list of the best sites you should target when you’re building citations. We decided to only include sites on this list that have a good domain authority, as this helps ensure you get the most SEO benefit from your listings.

Is it easy to get my business listed?

The process for building business listings usually takes around 15-20 minutes to do per site. It’s pretty straightforward, you go onto each site, create an account, and upload your business details. But the time soon adds up when you want to make sure your business is added to as many relevant sites as possible.

Rather than spending hours doing it yourself our team of citation specialists can do all the hard work for you. They deliver over 100,000 citations for 1,500+ businesses every month, so you’re in trusted hands.

It’s super easy too. You just create a free Citation Builder account, select the sites you want to get listed on, and our team will take care of the rest.

31% of top 10 organic results for the average local search are business directories

Enhance your visibility today

Top Australian Business Listing Sites

Citation Site	Domain Authority	Type
Apple Business Connect	99	General Directory
LinkedIn	99	General Directory
Facebook	94	General Directory
TripAdvisor	93	Niche Directory
Instagram	93	General Directory
Bing Maps	93	General Directory
Trustpilot	92	General Directory
Waze	92	General Directory
google.com.au	91	General Directory
Foursquare	91	General Directory
OpenStreetMap	89	General Directory
Here	86	General Directory
Nextdoor Australia	83	General Directory
Hostelworld	83	Niche Directory
Listly	83	General Directory
TomTom	81	General Directory
True Local	79	General Directory
RateBeer	76	Niche Directory
Apsense	75	General Directory
Just Landed	74	General Directory
Best Plumbers	70	Niche Directory
HappyCow	70	Niche Directory
BatchGeo	70	General Directory
Kompass	69	General Directory
Ailoq	68	General Directory
Lodging World	68	Niche Directory
Health Direct AU	68	Niche Directory
HG.org	66	Niche Directory
ProvenExpert	66	General Directory
QFinder Health	66	Local + Niche Directory
Dexigner	65	Niche Directory
Storeboard	64	General Directory
RateMDs	63	Niche Directory
Brownbook	63	General Directory
Zeemaps	63	General Directory
Angloinfo	62	General + Local Directory
Localsearch	59	General Directory
Infobel	58	General Directory
Alternative Health Directory	58	Niche Directory
Cybo	58	General Directory
Tupalo	58	General Directory
OneWed	57	Niche Directory
BizPages	57	General Directory
Word of Mouth Australia	57	General Directory
Find Attorneys	56	Niche Directory
TrepUp	56	General Directory
Yellow Pages Australia	56	General Directory
Cannabis.Net	55	Niche Directory
BOTW (Best of the Web)	55	General Directory
WhoDoYou	46	General Directory

Need help building citations?

Find out more