It’s the longest episode we’ve ever released and for good reason! It’s a meaty topic with plenty to chew on, so step inside Marie’s mind and get the most up-to-date insights on Google and AI today.
PLUS we’re going live with this episode on the same day as Marie’s brand-new book (and accompanying workbooks) ‘SEO in the Gemini Era – The Story of How AI Changed Google Search’. Check it out for yourself now.
We spoke to Women in Tech SEO’s Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she’s learned in the process, and what she’s still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic.
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
*Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!
]]>We spoke to Amsive’s Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it’s crucial for SEO and local SEO to work together for the best possible outcomes.
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Dayna is an Sr. SEO Strategist at Amsive and has almost a decade’s experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
]]>Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.
Find out what George puts in Room 404… rest assured, it’s a search phrase many will be happy to see/hear the back of!
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
]]>Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more.
00:00 – Intro
02:42 – Strategies for Scaling Local Businesses
06:22 – Acquiring and Rebranding Existing Businesses
08:55 – Managing Google Business Profiles for Multi-Location Growth
13:16 – Turning Negative Reviews into Opportunities
22:45 – Room 404: ‘Optimized for SEO’
25:16 – Preparing for Growth and Management of Passwords
31:46 – Pitfalls to Avoid in Expanding to New Locations
34:27 – Managing Google Profiles and Service Area Businesses
37:05 – Factors to Consider in Choosing a Location
44:50 – Proximity to Competitors and Google’s Local Filter
50:00 – Resources for Local SEO and Multi-Location Businesses
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale.
As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference.
Find out what Elizabeth decides to put into ‘Room 404’, as it makes their heart race, but for all the wrong reasons!
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
]]>Host Claire Carlile is joined by Melissa Popp to discuss how brands can connect with their local audiences through customer-centric storytelling. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed!
If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen.
02:16 – Explanation of ‘Local Narratives’
03:13 – Importance of unique content
03:29 – Google leak and its impact on unique content
06:15 – How brand and storytelling work hand-in-hand
07:49 – Content volume is the wrong metric
09:15 – Common content marketing shortfalls for SMEs (and larger brands)
14:27 – How tone of voice can be a challenge
15:40 – Melissa’s ‘Buyers Journey Process’ specific to SEO
17:47 – Finding your origin story
24:07 – The role of customer stories
25:00 – Being too hung up about keywords
26:10 – ‘Room 404’ segment
29:00 – How to do it at scale
35:00 – Measuring ROI
36:38 – ‘Recipe for Success’
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Melissa is the Content Strategy Director at RicketyRoo. In this role, she oversees all content initiatives for clients and her responsibilities span from creating high-level content strategies to diving into the minutiae of content creation.
Melissa says she lives and breathes everything related to content. Writing has been her passion since she first picked up a #2 pencil, and she takes pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers.
“And every time someone says we’re going to _________, I love you all in this industry. But I want to punch each and every one of you in the face.”
Can you fill in the blank? Find out what Melissa decides to put into ‘Room 404’, as it makes her heart race, but for all the wrong reasons. She also shares her ‘Recipe for Success’ with storytelling.
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Below, we’ve answered FAQs related to topics discussed in this episode. For a more detailed understanding, make sure to listen to or watch the episode.
Storytelling in marketing is using an engaging or compelling narrative to communicate messages with customers. It’s an effective way for brands and companies of all sizes to connect on a deeper level with their audience.
Yes. Storytelling is one of the most effective and memorable ways to communicate with others. Many brands and organizations use storytelling in their marketing and content strategies, and achieve better results.
Done correctly, brand storytelling can help you stand out from your competitors. It’s all about crafting a compelling story that is authentic and engaging. One of the key goals of brand storytelling is to increase brand loyalty and advocacy.
The 5 C’s are commonly used to ensure the story being crafted is both engaging and compelling. The 5 C’s include Character, Context, Conflict, Climax, and Closure.
Being customer-centric, or adopting customer-centricity, is a strategy where brands put customers first, in order to create positive experiences and build stronger relationships. To be able to do this, brands and businesses need to understand customer’s situations, perceptions, and expectations.
Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
]]>Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/
Local SEO for Contractors, by Julian Hooks:
Advertising Commissions LLC: https://www.advertising-commissions.com/
Asurion: https://www.asurion.com/
See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success
Get started with Search: a developer’s guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers
Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin
Rand Fishkin’s company, Sparktoro: https://sparktoro.com/
Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/
Nicole DeLeon’s company, North Star Inbound: https://www.northstarinbound.com/
Product-led SEO, by Eli Schwartz: https://www.elischwartz.co/book
]]>In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands.
As you can see from the list above, it’s a long one, but absolutely worth getting stuck into if you’re working with big brands or looking to do so.
In the latest episode of Adventures in Local Marketing, host Claire Carlile speaks to Near Media’s David Mihm about the state of GBP for multi-location businesses, SGE, schema, and much more.